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Founded by Andrew Rosen in 1997, Theory revolutionized the contemporary market with its concept of the urban uniform, a modern edit of elevated essentials. A leader in Fast Retailing Group’s dossier, Theory balances luxury with accessibility in collections known for precisely tailored silhouettes and exceptional fabrics.


Theory services:

  • Personal styling
  • In-store shopping events
  • Private store access
  • Locating sizes and styles
  • Gift ideas
  • The Theory Edit: at-home, try-on program