Theory
Founded by Andrew Rosen in 1997, Theory revolutionized the contemporary market with its concept of the urban uniform, a modern edit of elevated essentials. A leader in Fast Retailing Group’s dossier, Theory balances luxury with accessibility in collections known for precisely tailored silhouettes and exceptional fabrics.
Theory services:
- Personal styling
- In-store shopping events
- Private store access
- Locating sizes and styles
- Gift ideas
- The Theory Edit: at-home, try-on program