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Dress Like Iris

Debut Your Best Iris Apfel-Inspired Look!

Style legend Iris Apfel still believes that the best part of any occasion is getting dressed.  She doesn’t care so much about actually being at the party; it’s the process of dressing beforehand that counts the most.

Iris has always been a rule breaker and when people ask her about her rules of fashion she vibrantly replies, as only Iris can, that rules are a waste of time. This rule breaking was in her DNA early on as her self-admitted “denim obsession” was pitted squarely against the world she found herself in.  In the 1940’s, Iris continually visited a male shop for jeans—they refused to sell them to her because “women do not wear jeans, young lady.”  Well, that did not deter Iris,  and she insisted upon it until the owner finally phoned her to say that he had ordered a custom pair for her.  The result?  “Smashing,” according to Iris.

With Iris at the helm of the design for our iconic surfboard holiday tree this year, we decided to encourage you, our Palm Beach community, to attend our Holiday Reveal & Lighting Celebration, dressed like maximalists. Select retailers have pulled together in-store and online assortments of bold colors, trending denim, feathers, and playful accessories in preparation for shoppers. We invite you to mark your calendars for Thursday, December 1 from 6-8 p.m., and to visit The Royal’s participating retailers in-advance to shop for your holiday look.

Participating Retailers:


Look for our “Dress Like Iris” window clings at the above partners, and find their edits marked with signage in-store:



How marvelous it will be to see our courtyards filled with guests donning oversized glasses, layered necklaces, and sequins…all in the spirit of Iris Apfel and our magical holiday season!