Galerie: Why the Art World is Moving to Palm Beach This Winter
“The success of our East Hampton space far exceeded our expectations, so we thought, ‘How can we continue this model in a location appropriate for the season?’” said Adam Sheffer, vice president of Pace, which was the first gallery along with Sotheby’s and Acquavella to announce plans for a temporary outpost in Florida. All three businesses have set up shop in the Royal Poinciana, the resort town’s luxury shopping destination, which was built in the 1950s by John L. Volk. “Palm Beach has always been a winter destination for our clients. There is such a strong collector base here and also great museums, so it felt like the right choice. And when clients can view art in a more intimate, casual setting, it can lead to a more in-depth engagement with the works,” he tells Galerie. Since then, Paula Cooper and Lehmann Maupin have also revealed plans to open around Worth Avenue, transforming Palm Beach into a buzzy cultural hub.