Hamptons.com: Joey Wölffer Launches Charity Clothing Line
Hamptons style icon Joey Wölffer, who founded Joey Wölffer – a Sag Harbor and Palm Beach retail destination inspired by the areas’ creative spirit – and co-owns Wölffer Estate Vineyard and Wölffer Kitchen, is utilizing her fashionable expertise to raise funds for a vital community resource.
Wölffer recently launched the Wölffer Girls line as a way to support our local community, with 100 percent of the brand’s proceeds supporting Bridgehampton Child Care & Recreational Center (BHCCRC).
“My girls and I started making indigo and tie-dye t-shirts when the quarantine first began,” Wölffer explained. “It was therapeutic and fun, and got me out of my depression and anxiety during the transition from our ‘normal life.'”
The collection features a variety of tie-dye pieces, including tee shirts, hoodies, and even a onesie.
“With the help of a mentor and friend, I realized it was a good time for me to take on one project and do it with all my energy,” Wölffer noted. “I knew I wanted to make it a charitable project. We spend so much time working on ourselves, and this is the time to give to others.”