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Women’s Wear Daily: Beauty Inc Newsletter: PCPC Preview: Social Forces

Women's Wear Daily February 28, 2020

Because the Personal Care Products Council annual conference, March 1 to 3, isn’t all regulatory meetings and no play, Beauty Inc visits the latest hot spots to hit in Palm Beach.

Perhaps due to the demands of her new Netflix gig, Gwyneth Paltrow has no plans to visit her Palm Beach pop up, Goop Mrkt, open through April 12. But she’s making it up to fans with exclusive merchandise and a slew of classes and workshops. “It’s the first time we built out a separate space dedicated to workouts and programming,” said Melanie Ramer, vice president of retail, regarding Goop Mrkt’s spacious, two-room annex behind the Royal Poinciana Plaza. “Community is a big priority for us.” Tracy Anderson Method instructors were in the house earlier this year, and local model-turned-fitness entrepreneur Jacquelyn Quesada is in residence with her body-sculpting classes through March 6. There’s also a lounge and shop, with Florida-friendly edits of G. Label and G. Sport, as well as beach necessities (Carolina Bucci’s Caro bracelets, Haight’s Beca bikinis, roll-up backgammon). A smattering of beauty products from Dr. Barbara Sturm, Vintner’s Daughter and local favorite Tammy Fender round out the offering.


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